[PW] ? US / EU News Media / Broadcasting Statistics JICTAR, BARB

[Adrian Smith]

http://www.users.zetnet.co.uk/itw/features/Ratings.html

Says here:

"The BBC didn't compile audience figures until 29 June 1952, although an
early experiment occurred in the days of the 30-line broadcasts, when
viewers were urged to send a postcard bearing the letter `Z' to
Broadcasting House, presumably to see if there were any! The ratings
were of much greater interest to independent television, where they
could be used to support advertising rates, and provide information on
what kind of programmes were attracting the best audiences. 
The methods changed through the years, as did the companies collecting
them. In the early days the individual companies employed their own
agencies, primarily Total Audience Measurement (TAM) and AC Neilson. In
1968 they operated a united scheme, JICTAR (Joint Industry Committee for
Television Advertising Research) and from 1981 the Broadcasters'
Audience Research Board (BARB) was formed with the BBC, to end the
squabbling over the different figures presented by ITV and BBC."

Adrian



-----Original Message-----
From: project-wombat-fm-bounces at lists.project-wombat.org
[mailto:project-wombat-fm-bounces at lists.project-wombat.org] On Behalf Of
Thornlow, Bruce
Sent: 07 February 2007 20:08
To: list at project-wombat.org
Subject: [PW] ? US / EU News Media / Broadcasting Statistics


Dear Colleagues -
I'm looking for US & European media/broadcast websites and/or reports
that have stats in the following industries: radio, television,
newsprint etc.  Any suggestions?.  So far I have Arbitron, Nielson
Ratings, but I could a few more (esp. in Europe). Thank you in advance.
Bruce thornlowb at ndu.edu

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