[PW] Re: Locating Newspaper Advertisements

[Fred Acerri]

This wouldn't help with your particular problem but The Ad*Access Project, 
funded by the Duke Endowment "Library 2000" Fund, presents images and 
database information for over 7,000 advertisements printed in U.S. and 
Canadian newspapers and magazines between 1911 and 1955 
http://scriptorium.lib.duke.edu/adaccess/

Fred A
----- Original Message ----- 
From: "Franco, Adrienne" <AFranco at iona.edu>
To: <list at project-wombat.org>
Sent: Saturday, May 20, 2006 12:11 PM
Subject: [PW] Locating Newspaper Advertisements


>A few days ago, I had an interesting question at the desk.  A patron was 
>trying to locate specific advertisements for an academic institution which 
>ran in the New York Times, local paper, and Wall Street Journal.  They 
>wanted to know which specific dates the ad ran in each paper. Patron was 
>told by the institution that the ads began running in these and some other 
>papers in mid-April of this year.  Other than searching each daily issue of 
>the paper, what other strategy/ies would you recommend?
>
> I made the following suggestions:
>
> -- go back to academic institution and see if the office which pays bills 
> (or office which would have received bill such as possibly admissions 
> office) would have on file an invoice from the paper(s) including an 
> itemized list of when their ad ran.
> -- contact the advertising dept. of the paper(s) themselves and ask if 
> they could provide specific dates.
>
> I don't believe advertisements are generally indexed anywhere, so I don't 
> know if any strategies other than manually searching papers day by day or 
> the two suggestions above would be successful.
>
> Adrienne Franco / Iona College Libraries / New Rochelle, NY 10801
>
>
>
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