[PW] Re: Yellow pages ad costs

[Thomas Arendall-Salvetti]

Thank you to Michele Jack for providing some useful links to help answer
my query about yellow pages ad costs.  I passed them on to the patron,
and he appreciated them.

For the sake of the Archives, the Reference USA database seems to be the
best way to find out how much money a business would need to spend on
telephone book advertising.  Although it does not directly list the
prices of yellow pages advertisements, it does provide an estimate of
"Yellow Page Ad Spending" for each company it lists.  This makes it
fairly easy for a business to find out how much its competitors are
spending on yellow pages advertisements.

Thanks once again!

Thomas Arendall-Salvetti
Reference/Instruction Librarian
Langsdale Library
University of Baltimore
1420 Maryland Avenue
Baltimore, MD 21201
410-837-4275
tarendall-salvetti at ubalt.edu
 
-----Original Message-----
From: project-wombat-bounces at lists.project-wombat.org
[mailto:project-wombat-bounces at lists.project-wombat.org] On Behalf Of
Michele Jack
Sent: Tuesday, December 05, 2006 3:52 AM
To: Wombat
Subject: [PW] Re: Yellow pages ad costs

Some of the business startup sites mention cost in detail, but they do
say

it varies from city to city. The standard for pricing seems to be a one
inch
square ad:

http://www.entrepreneur.com/advertising/adsbytype/article83110.html

http://www.startupjournal.com/columnists/startupqa/20051010-qa.html

This one gives prices for the Baltimore online yellow pages:

http://www.hellobaltimore.com/Yellow_Page_Advertising.cfm

Michele

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