[PW] David Ingram and Associates

ADSGarson O'Toole adsgarsonotoole at gmail.com
Tue Feb 15 12:36:35 PST 2022


If you are interested in the genesis of the slogan then a collection
of  citations in 1926 are pertinent. The advertising agency Lord &
Thomas used the core of the slogan in articles / advertisements in
1926. Lord & Thomas had offices in New York, London, Chicago, Los
Angeles, and San Francisco. Here are two citations. Follow the links
to see the full text.

Date: February 11, 1926
Periodical: Printers' Ink: A Journal for Advertisers
Article: Quick Decisions--don't discount them. Simple Methods--don't
belittle them
Author: Lord & Thomas Advertising Agency
Start Page 62, Quote Page 63
Publisher: Printers' Ink Publishing Company, New York
https://books.google.com/books?id=hAhXAAAAYAAJ&q=%22Uncommon+results%22#v=snippet&

[Begin excerpt – please double check citations]
And common sense, it has ever seemed to us, is the only road that
leads to uncommon results in advertising.
For the miracle of advertising rests solely in that its power becomes
magic when simple principles are applied.
[End excerpt]

Date: October 7, 1926
Periodical: Printers' Ink: A Journal for Advertisers
Article: Successful Advertising Psychology - Aims at material things
Author: Lord & Thomas Advertising Agency
Start Page 82, Quote Page 83
Publisher: Printers' Ink Publishing Company, New York
https://books.google.com/books?id=K3wLAQAAIAAJ&q=%22uncommon+results%22#v=snippet&

[Begin excerpt]
If the object of advertising is to return profit dollars, that is
simple common sense. And common sense, above all things, scores
uncommon results in advertising.
[End excerpt]

Garson O'Toole
QuoteInvestigator.com

On Tue, Feb 15, 2022 at 8:28 AM Mulder, Jim <mulder at missouriwestern.edu> wrote:
>
> I have a faculty member who is trying to find out information on this
> company.  Several places on the Internet credit them with the slogan
> "Common Sense, Uncommon Results."  None of them give any information on
> when or where the slogan was created or who David Ingram was.
>
> Any help would be appreciated.
>
> Jim Mulder
> Information Services Librarian
> Missouri Western State University
> _______________________________________________
> Project Wombat - Project-wombat
> list at project-wombat.org
> http://www.project-wombat.org/


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